Be Kanye!
Have you ever wished you were someone else? Have you ever wanted to just pop a pill and transform completely into a different person? Have you ever wanted to Be Kanye West? Well then, this pill is for you:

After the jump, find out if the Be Kanye pills are right for you …

BeKanye.com is a new marketing site that takes you to the official Absolut Vodka site. After you enter in your legal drinking age birthdate, you make your way to THIS site where you can watch video and play around with other fun stuff. I must say, I do love this kind of viral marketing altho, I’m not too keen on an alcohol company trying to sell me on a vodka by tricking me into visiting their site by way of another site. Interactivity is the name of the game. Unfortch, young fans of Kanye West are bound to be lead to the same vodka site … which doesn’t sound all that cool to me — does this sound kosher to you?
Tags: Absolut Vodka, Kanye West



July 24th, 2008 at 8:22 am
I love me some viral campaigns, but this is CHEESY! Poor Kanye got duped! But I’m sure he got duped with a lotta cash!
July 24th, 2008 at 8:26 am
HAHA that is magic!!!
July 24th, 2008 at 10:11 am
hmmm, a pill that turns me into kanye west? i would rather swallow a cinder block and stay un-famous. an un-famous person with a ginormous hospital bill.
July 24th, 2008 at 10:24 am
Hahahahahaaaaaaaaaaaaaa - those glasses he’s wearing… he looks hilarious…………………..
July 24th, 2008 at 10:41 am
Burgernoodle, you crack me up! I am still laughing as I type this!!!!!
July 24th, 2008 at 11:16 am
This is not as good as the other recent Absolut stuff. All the other videos, the ones Zach Galifanakis did for instance were made by Zach. This feels like a commercial. But I like the website.
July 24th, 2008 at 11:59 am
wow! no i too can be a inflated egotistical, immature cry baby that sulks and cries when i don’t get my way or win the awards that i “deserve” to win?? cool!!
July 24th, 2008 at 7:09 pm
[...] to the same vodka site
July 24th, 2008 at 7:59 pm
i cant stand kanye west. i was at bonnaroo, nothing more needs to be said.
July 24th, 2008 at 9:11 pm
I was WONDERING what those posters were all about! They are in all the New York subway trains right now. I can’t imagine how much money Absolut must have paid to get them into all the trains. Wow. Thanks for solving the mystery for me- I’d been staring at those posters every morning for days now.