Beyoncé and her mama Tina Knowles were on hand this week in NYC to do an in-store appearance at Bloomingdale’s department store for the official launch of a new collection of House of Dereon fashions inspired by B’s new movie Cadillac Records (a biopic of sorts where Beyoncé portrays jazz/soul singer Etta James). Here are a few pics of B and T at this week’s in-store appearance:

I don’t actually know of anyone who has ever purchased and/or worn an article of clothing from House of Dereon (Beyoncé’s “high end” fashion line) but it must be doing well if they are able to produce specialized collections like this. I’m always dubiously wary of celebrity branded clothing lines (because, really, if you’re going to spend money on expensive clothes, why not spend that money on actual designer labels?) but I can understand how some folks might want to shell out clothes “designed” by their fave stars. I believe Jennifer Lopez’s fashion line sells well … as does P. Diddy’s Sean John line. In any event, the House of Dereon: Cadillac Records Collection is coming your way so interested parties should be on the look-out.
In other Beyoncé news, here are a few new promo pics of Ms. B from her upcoming I Am … Sasha Fierce album:

She sure looks a lot like regular ol’ Beyoncé in most of these pics … only the ferosh pic in the middle looks anything like Sasha Fierce. You gotta admit … Beyoncé is everywhere these days. The girl knows how to work. Is anyone else buying any of this?
[Photo credit: Splash News, Source]







