Jessica Alba has been named the official spokesperson for the famed 2009 Campari Calendar following in the footsteps of previous Campari spokesmodels Salma Hayek, Eva Mendes among others. Here are a few pics from Jessica’s new Campari Calendar campaign called Club Campari, shot by photographer Mario Testino, and some info about the new campaign:

From the press release: Campari® unveils today its 2009 worldwide multimedia campaign and Campari Calendar: “Club Campari”— set in a distinctive oceanside destination, where sensuality and temptation prevail in a sophisticated, but playful atmosphere. The “Club Campari” initiative features world-renowned actress Jessica Alba and her interpretation of “Red Passion,” captured by the lens of acclaimed photographer Mario Testino and legendary director Jean Paul Goude. The brilliant collaboration of these three notable talents resulted in seventeen snapshots, one international television commercial and a unique online experience. In addition, thirteen of Mario Testino’s shots will appear in a limited edition calendar, of which only 9,999 copies are printed and distributed internationally. “Mario’s and Jean-Paul Goude’s visions made it very easy to embody the Club Campari femme fatale,” said Jessica Alba. “It was the first time I have ever worked with Campari, Mario and Jean Paul: they make you look like you can only imagine in your wildest dreams, I am a huge fan of their work and I look forward to working with them again.” In this exciting and alluring atmosphere, Jessica Alba, as the centrepiece of the campaign, provides a provocative look into a world of sophisticated beauty. Mario Testino was selected as photographer for the Campari Calendar and print campaign for the second time, after the tremendous success of the 2007 initiative “Hotel Campari,” starring Salma Hayek. Testino masterfully found a new way to evoke Red Passion through Jessica Alba’s explosive mix of beauty, sophistication and joie de vivre. Club Campari is also interpreted through Jean Paul Goude’s dramatic creativity and imagination, which are evident in the core of the campaign and the filmed commercial. “I like to suggest desire and it is essential to me that actors perform naturally, like in real life,” said Goude. “Spontaneity is everything. The spontaneity of a speech, the right gesture, the right glance, the right movement, all add depth to the story to be told,” he explains. The Club Campari concept draws its inspiration from the most exclusive clubs on the planet: fun, cosmopolitan and social. Bob Kunze-Concewitz, CEO of Gruppo Campari, stated that, “The style, elegance and class, which differentiate Campari’s communication, focus on three fundamental themes brought to life in Club Campari: passion, sophistication and cosmopolitanism.” “Red Passion” is the “fil rouge;” the shared attribute linking each different edition of the Campari Calendar, which celebrates its tenth anniversary this year. Since the first Calendar came out in 2000, Campari has collaborated with internationally renowned photographers. Through their creative art, they have rendered the brand’s innate sensuality and passion, unique and palpable. Each Calendar star, including Salma Hayek and Eva Mendes, has succeeded in capturing Campari’s characteristics distinctively through her fascinating allure and beauty.

She looks pretty saucy in these pics … Jessica really only has a few sexy poses but Mario Testino really knows how to capture her hawtness. The pics are fun and I think Jessica makes a very great spokesmodel for the new 2009 Campari Calendar campaign. After the jump, check out a few more photos from the 2009 calendar and read a new Q&A with Jessica about this Campari campaign … (more…)

Beyoncé and her mama Tina Knowles were on hand this week in NYC to do an in-store appearance at Bloomingdale’s department store for the official launch of a new collection of House of Dereon fashions inspired by B’s new movie Cadillac Records (a biopic of sorts where Beyoncé portrays jazz/soul singer Etta James). Here are a few pics of B and T at this week’s in-store appearance:

I don’t actually know of anyone who has ever purchased and/or worn an article of clothing from House of Dereon (Beyoncé’s “high end” fashion line) but it must be doing well if they are able to produce specialized collections like this. I’m always dubiously wary of celebrity branded clothing lines (because, really, if you’re going to spend money on expensive clothes, why not spend that money on actual designer labels?) but I can understand how some folks might want to shell out clothes “designed” by their fave stars. I believe Jennifer Lopez’s fashion line sells well … as does P. Diddy’s Sean John line. In any event, the House of Dereon: Cadillac Records Collection is coming your way so interested parties should be on the look-out.

In other Beyoncé news, here are a few new promo pics of Ms. B from her upcoming I Am … Sasha Fierce album:

She sure looks a lot like regular ol’ Beyoncé in most of these pics … only the ferosh pic in the middle looks anything like Sasha Fierce. You gotta admit … Beyoncé is everywhere these days. The girl knows how to work. Is anyone else buying any of this?

[Photo credit: Splash News, Source]

Jesse McCartney is releasing a new fragrance called Wanted … but unlike the normal formula of male celebrities releasing male scents, Jesse is bucking the gender trend and is offering a floral scent for his female fans. If you’re young, fun and have ovaries, Jesse McCartney wants to make you smell better. Here is the first poster advertisement for Wanted:

Fragrance marketer First American Brands Inc. has signed 21-year-old actor and pop artist Jesse McCartney to a scent deal — and the singer’s first fragrance, a women’s scent called Wanted, is due to be launched in spring. “He’s a young artist, hitting the stage right now and making a name for himself,” said Randall A. Christian, general manager of First American Brands, who noted the deal was signed in early August … Executives at First American Brands predicted the fragrance would appeal to consumers ages 21 to 30 years old. The name of the scent can be interpreted in two ways, noted Christian, either in the sense of a goal in which to aspire — or wanted, as in the case of an outlaw. The scent is slated to be launched at department and specialty store doors in the U.S. in the February-March time frame. Christian said he anticipates the scent could reach 1,800 doors in the U.S. during its first year on the market. While he wouldn’t talk numbers, industry sources estimate the scent could generate first year retail sales of about $15 million … Fragrance supplier Drom blended the scent, a development process that involved McCartney picking the final formulation. The eau de parfum features top notes of bergamot and apple, a heart of jasmine and rose and base notes of cedarwood, amber and musk. It will be available in a 3.4-oz. version priced at $55 and a 1.7-oz. size for $45. A 1-oz. version, for $20, is also planned, as is a gift-with-purchase program featuring T-shirts and sleepwear. The bottle, which was designed in-house to resemble a drop of water — or the tear of a lovesick teen — is intended to have a sophisticated feel, according to Olesya Ianovitch, marketing director for First American Brands.

I think it’s pretty ambitious to count on $15 million dollars in sales the first year out but … aim high, I always say. There are many times that I just laugh at the thought of some celebs offering fragrances with their names on them … but Jesse Mac? Yeah … I can’t see it … and I really don’t want to smell it. Are any of y’all interested in smelling like a Jesse McCartney outlaw?

PS: Does anyone else think that the Wanted bottle looks a lot like THIS? EW!

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Previously we’ve seen smokin’ hawt images from the official 2009 calendars of both David Beckham and Cristiano Ronaldo and today we get to see some hotness from the amazing Kylie Minogue. Here is the cover of her new 2009 official calendar:

As a bona fide Kylie fan, I know that this calendar is a MUST HAVE. I’m fairly certain that Kylie fans around the world are gonna want to get their hands on this baby … especially after they see the beautiful pics inside. After the jump, check out a few of the photos that are included in Kylie’s new 2009 official calendar … (more…)

Heidi Klum made an in-store appearance at the Victoria’s Secret shop at The Grove here in LA Thursday for the launch of her new line of Very Sexy Make-up that is being sold for a limited time exclusively at VS stores (and online) around the country. Heidi donned a cute pair of fairy wings for the event … here are a few pics:

Anyone who knows anything about Heidi Klum knows that she is a big fan of Halloween so I’m not at all surprised that she wanted to play a little dress-up for this event. Now, I have no idea whether folks may be interested in procuring her line of make-up products merely because her name is attached to them but I am well aware that celebrity-branded fragrances tend to sell well so … why not? I’m not sure if wearing Very Sexy Make-up will make you look as hawt as Heidi Klum but for a reasonable price you can find out … if you dare.

[Photo credit: Bauer-Griffin]

Sad news for fans of Heidi Montag’s line of clothing called Heidiwood … it turns out that Anchor Blue, the design house/discount clothing chain that created/carried Heidi’s collection, has pulled the plug on the line and opted out of extending their contract to produce and carry the clothes. That’s it, y’all … time to pour one out and send a hearty Peace the Spork Out to Heidiwood:

Heidi Montag’s clothing line, Heidiwood, is no more. Anchor Blue spokeswoman Marla White tells us the label will not renew its contract with Heidi. She said contrary to reports that the line had been discontinued, the contract was only one year long and they were happy to leave it at that. “We just felt that the one year was a great year for both of us, and we’re looking into other options,” she explained. “We really found that we want to explore … what style really means to our girl … and that doesn’t necessarily mean a celebrity brand. It really means fashion and comfort, and we can really accomplish that with our own brand … We’re taking a completely new style direction and we’re very, very excited about it.”

No word yet from Ms. Montag on this development but I suspect she and her partner in crime Spencer Pratt have already plotted a new course of world domination. This news has to sting just a little, especially in light of the fact that her nemesis Lauren LC Conrad just showed her second clothing collection at LA Fashion Week just last week. Ouch! I, for one, will never forget the first time I laid my eyes on the Heidiwood line … it doesn’t seem like it was that long ago … er, mebbe cuz it was just this past April. And WHO could forget the Heidiwood: Club Collection?! And now … it is all … no more. This is very sad news, y’all. Where are young women to turn if they ever need to procure zebra print tube tops and micro short shorts? Back to the racks at Forever 21 for those poor souls. Devastating news.

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