It feels good to be appreciated and treated well by the companies with which you do business. Customer service is one of the most important components of a successful business, explaining why insurers are going all out to enhance the customer experience.
The truth is that there aren’t many ways for insurance companies to outshine their competitors, so offering the best deals and customer service is their best shot at winning your business. Continue reading to learn some of the ways insurance companies are dramatically improving their customer service.
Insurance companies are giving customers more control over insurance policies.
One of the many effects of advanced technology on consumer markets is that customers have more control than ever over the products and services they buy. This trend toward customizing products and services for specific customers has become the norm for many insurance companies.
One such feature is the “Name Your Price Tool” that Progressive offers. If you’re wondering which insurance provider Progressive is, just think of Flo, the quirky insurance lady in the white apron from the TV spot you may have seen. With the Progressive price tool, you can name your own price for your insurance policy, and the company presents you with coverage packages that match your price.
Insurers are offering more ways than ever for drivers to earn discounts.
Customer loyalty programs are another feature of commerce that has become increasingly popular over the past decade. Insurers may not have customer loyalty programs per se, but they have plenty of programs that can help you save money on auto insurance.
A great example of insurance discount programs is safe-driver discounts. With these programs, there’s a tool the insurance company gives you to mount to your car, and it tracks your driving habits from how you break, turn corners, and average travel speed. Using that information, insurers can determine how safe your driving is and possibly reward you with a lower price on your insurance.
As you can see, there are plenty of ways to get a great deal on your insurance. However, the best way to find the right coverage at the lowest price is to use an online comparison tool that allows you to compare and contrast different coverage options side-by-side.
Using virtual call centers to enhance customer support capabilities.
If you’re like every other person in the world, you likely hate having to sit on hold while you wait on customer support to answer your call. Some top insurers pride themselves on their ability to be there for their customers no matter the time of day, and virtual call centers and contact centers help them live up to that promise.
Virtual call centers greatly reduce the amount of time customers spend trying to reach the right customer support agent. Furthermore, these systems allow customer support agents to communicate with customers across multiple channels, and they can even initiate and automate online interactions using chatbots. In short, insurance companies have taken great strides to make customer support more accessible than ever.
Employing CRM to get customer insights that aid marketing and decision-making.
As mentioned earlier, insurance companies have given consumers more control over their coverage options than ever. However, their use of CRM to create packages that reflect the greatest needs of consumers is one of the most amazing feats in the journey toward product customization.
CRM uses analytics to get valuable insights into consumer markets and use historical data to better know customers on an individual level. This powerful technology helps insurance companies deliver coverage options that are more relevant to their consumer base and make the quote process quicker and easier.
Insurance is necessary to protect your financial interests and investments such as homes and cars. With so much competition in the insurance market, insurers give consumers more control over their policies and provide numerous ways to get the right insurance at the best price possible. Additionally, they’re using technology to enhance the customer experience and tailor packages to customers’ unique situations. It’s important to shop around to get the best deals and coverages because, as you can see, insurance companies are willing to roll out the red carpet to get your business.
Featured Photo by Zac Durant on Unsplash