Posters are a common means of disseminating information. Did you know that the first posters emerged in the 1840s, a time when color lithography was perfected and mass production became possible? With advances in technology, such as large-format printing, you can create innovative custom posters, like those available in NYC, and effectively attract your target audience.
Here’s a look at the various ways in which posters can be used.
Advertising Posters
The most common type of posters is for advertising. One of the earliest examples of advertising through posters was the use of posters for recruitment during World War II. Today, posters are widely used in brand advertising. A well-designed poster is an amazing advertising tool for marketing campaigns, says New York Banner Stands, a reputed Custom Printing Service in NYC.
Advertisement posters can be displayed almost everywhere, due to their small size, and are therefore extremely popular. Their popularity can be judged by the fact that custom poster printing is a booming business in NYC these days. There are plenty of advertising poster templates that will provide you with endless ideas for creating your art. Start designing your poster with the favorite template now!
Film Posters
Film posters might be the most beloved type of posters. Technically, they are also advertising posters, since they are used to promote a movie. However, there are significant differences in the design of film posters compared to those used to advertise brands and products.
A film poster is a poster used to promote and advertise a film. Studios often print several posters that vary in size and content for various domestic and international markets. They normally contain an image with text. Today’s posters often feature photographs of the main actors. Prior to the 1980s, illustrations, rather than photos, were far more common on posters. The text on film posters typically features the film title in large lettering and often includes the names of the main actors. It may also include a tagline, the director’s name, character names, the release date, and other relevant details.
Film posters typically feature images and illustrations, designed to evoke excitement in the viewer about the movie. They also give the viewers an idea of what the film is about. Apart from the graphics and the movie’s name, film posters also feature the names of the director and cast to entice movie buffs.
Social Posters
Social posters aim to raise awareness about various issues, whether political, social, or environmental. Issues, such as corruption, gender inequality, and climate change, are often highlighted in such posters through abstract and vivid imagery. Irony is also often employed in such posters to highlight the magnitude of an issue.
Motivational Posters
Motivational posters are highly valuable for society. They are used to encourage people towards something positive. Such posters are commonly found in corporate offices, where they serve as a motivator for employees to work with dedication and persistence. They can also be used at social events aimed at helping people who face life’s adversities.
Event Posters
Event posters are used to announce upcoming events, such as music concerts, art exhibitions, and plays. Such posters have very creative designs, since they need to be eye-catching, compelling and original. Designers also consider the mood of the event and strive to reflect it through custom illustrations and original photographs.
Posters have been in business for over a hundred years now. And, it doesn’t seem like they’re going away anytime soon. If you’re a social activist or an entrepreneur looking to create a captivating poster, ensure you choose a skilled and experienced service for custom posters, such as those in NYC.