Content marketing has gone from something your brand should utilize an essential strategy for business success. An effective content marketing strategy boosts brand awareness and generates more sales leads. From small business owners to enterprise-level businesses, brands of all sizes can benefit from a well-executed content marketing strategy. Check out some actionable content marketing tips and discover how to make an impact on social media platforms.
1. Pick multiple distribution channels.
It doesn’t matter how great your content is if you don’t know how to promote it. You should pick multiple distribution channels to boost your brand visibility and consumer engagement rate. Social media marketing is a great way to reach a broad audience quickly. Figure out which social media channels your target audience uses and meet them where they are. Email marketing is a great way to generate leads and increase your conversion rate. Send out personalized promotional emails with relevant offers to your target audience to catch their attention.
Social media advertising allows you to reach new customers based on their interests, activity, and location. Paid ads on social platforms give you control over audience targeting so that you can make the right impression on potential customers. Paid ad campaigns are a great way to build brand awareness on social networks. Instagram ads, Facebook ads, Twitter ads, and Pinterest Ads will help you leverage your targeting efforts to reach the right demographic.
2. Engage your audience with interactive content.
It’s not enough to have your content seen by your target market. You need to have users engage with your content by asking them to take action. Create a quiz or poll about your brand or products, host giveaway contests, and incorporate infographics and videos. User engagement should motivate the campaign goals behind your social media strategy. A great way to boost this kind of engagement is to give your readers a CTA by linking your social media profiles in outreach emails and asking your users to follow you.
3. Make more and better videos.
Consumers spend a lot of time on their mobile devices, reading social media posts. A lot of that time is spent watching branded videos. Creating high-quality, memorable video content is one of the best ways to raise brand awareness and visibility. How-to videos, tutorials, testimonials, and behind-the-scenes videos are all examples of content that will boost user engagement. When you want to reach a custom audience, a great option is to collaborate with influencers on major social networks to create video content.
4. Speak to your audience.
Retaining customers with your marketing campaign is just as important as reaching new ones. Your content marketing should have an organic reach that speaks to your audience. Using the right keywords will help drive traffic to your landing page. Understanding your audience’s search behavior helps you determine what keywords to include in your organic content. Knowing what matters to your target customers helps you create dynamic ads and engaging content that drives your marketing strategy.
Effective social media advertising is an art form that demands the expertise of SEO specialists who can create engaging content that encourages user engagement and conversions. These SEO experts use proprietary software that optimizes your content through keywords and metrics. No matter what type of ad you need, from carousels that pop on landing pages to organic posts with integrated keywords that optimize your Facebook ad campaign, a digital marketing project manager can ensure that your advertising campaign is successful across all of your social media channels.
For example, Linkgraph is a digital marketing agency that offers real-time analytics that shows the pros and cons of each social media channel so that you can focus on the social media ads that create measurable ROI for your business. From optimizing your landing page to conversions of mobile users, working with SEO specialists is a great way to invest your advertising budget.
5. Don’t underestimate your sales funnel.
Your content marketing is designed to help you achieve your business goals of reaching your target audience and converting potential customers into paying customers. Don’t underestimate the power of your sales funnel. As with content marketing, your sales funnel needs to be refined and perfected to lead customers in the right direction towards buying your products or services.
It doesn’t cost a lot of money to run a successful social media advertising campaign. All you have to do is keep these actionable content marketing tips in mind.