New Jersey’s calendar is full of events that can play a critical role in marketing a company of any size. These events are diverse, focused on different industries, both widespread and niche. Despite the thousands of events and conferences being planned and hosted in the state of New Jersey, there is immense competition. Every business participant aims to stand out and make an impression on the visitors. This is the reason a great deal of preparation is required if one wishes to participate at an event.
While there are several ways to attract visitors to your exhibit, having a step and repeat backdrop is an absolute necessity, say experts at New Jersey Banner Stands. Let’s find out how using such banners and high-quality backdrop printing can help you stand out of the crowd.
Using Event Step and Repeat Backdrops
A step and repeat backdrop is a very simple, cost-effective and powerful way to draw attention to your exhibit and make your presence felt at an event. Here are a few tips to making the most of this marketing tool:
Brand for networking: Remember that the event will attract people other than your prospective customers. Don’t focus so much on sales that you forego the opportunity to network with important industry participants. These could be potential vendors or partners. And, at times, an exclusive relationship with them can take your business to the next level of success. So, when designing a step and repeat banner for an NJ event, keep the focus on networking rather than sales.
Be quick to communicate key benefits: The value proposition should be clear. There could be several benefits of your offering, but backdrop printing should highlight only those that are key and more unique. For this, you may need to brainstorm with your team. Moreover, the key benefits must be communicated in the most concise and compelling way as possible. No one has the time to read too much text.
Keep the audience in mind: While smaller events may attract local attendees, there are some massive events and tradeshows organized in NJ for which people travel across the country to attend. Similarly, some attract more millennials, while others have a larger number of Gen Zers walking in. When designing the step and repeat backdrop, remember to keep in mind the demographics of the audience.
Location is everything: Your step and repeat banner must be at a prominent location at the event. This ensures more eyeballs, increasing the potential footfall at your booth.
Include an incentive: Apart from your value proposition, you could display an incentive in your event step and repeat standee. This could be a lucky draw, some exciting game or an attractive promotional item for the attendees. Display this prominently at the top of your banner. This will grab attention and encourage more people to visit your exhibit.
Unlike other marketing material, step and repeat backdrop printing gets immediate results and gives your business an incredible opportunity for face-to-face interactions. So, use these well and create brand awareness, network with prospective clients and build long-term partnerships.