Starting a jewelry collection is just like anything else in life; it requires knowledge, experience, imagination, intellect, sense of style, and in most cases, enough financial ability to overcome the initial requirements.
Smile, not everything is lost – Now that we had a taste of reality, we can begin.
Jewelry collection concept
It takes a concept to make the DNA of a collection. An idea that is a pure formula of an endless continuation of your initial design but constantly modified and improvised based on the current trends and market changes. An original concept will form an advantage over masses of jewelry collections that are copied one from another, creating a sea of similar-looking objects that quickly become old and boring for the consumer. Having originality is not an easy task. Otherwise, everyone would have it. Fortunately, it is a rather simple task. It entails hard work with a touch of heart and imagination.
Know your audience
Knowing your market and understanding your audience, will help during your search for your original idea and ultimately translate into your future collection. Age groups, social habits, general interests, etc. will determine your market development. Spend time doing as much research as possible before spending a single penny. Do a brief study of custom jewelry creation, learn about manufacturing, ask questions to the suppliers of gemstones, and other findings to learn about prices and quality differences. Educate yourself about every aspect of the process that you are going to need in order to make your jewelry collection. Maximizing your buying power is key to success but not the only method. Minimizing unnecessary steps will ensure the same success for less.
Now you’re in control
Once the preliminary research and budgeting are complete, find the right team to execute your plan.
The company and the individuals who are going to fabricate your jewelry are the key ingredients. They will provide a proficient and successful setup of the models and development of the production system. They will also provide a high level of fabrication and in some cases, even marketing, and art direction. Having knowledgeable and loyal partners as manufacturers is a guaranteed and proven method to compete with other designers who might be in the market long before you. Use the experience of the manufacturer to overcome mistakes that one makes as a beginner. Be true to yourself and your vision while striving for quick success and head-spinning fame. For more information on how to grow your business be sure and read this article.
CadCamNYC is a jewelry design studio based in New York that works with designers and private clients. For more blogs on fine jewelry, visit CadCamNYC.com.